Are yoU  HELPING OR HURTING? 

This film series explores our role in a society intoxicated by media, for better or worse.  We see ads in every corner and at every hour of the day, and we wanted to build a space where you can be free from their grip, even for a few moments. So we took over a subway car and replaced them with a more self-reflective message. We collaborated with a team of creatives to turn it into a film series.