MIKE AND IKE

In 2012,  we made a campaign for Mike and Ike where they 'broke up'. To our surprise, rumors started to swirl that it was a gay divorce, and we thought that was hilarious. So we took to the Facebook and Youtube comment threads to stoke the right wing hysteria and troll the Family Research Council.  It worked like a charm.  Mike and Ike’s Facebook followers doubled, their Google searches increased 10x, and Mike and Ike became national news.